Boost Your Marketing Team’s AI Capabilities by Leveraging the Power of Emotional Intelligence.

You’re the CMO or Marketing Manager, and you’re trying to maximize the use of AI, but don’t want to lose your unique brand voice.

This is what my training is all about.

I’ll show your team how to combine AI with Emotional Intelligence to maintain all points of brand differentiation, and increase audience engagement and conversions.

Emotion has always been the driver behind marketing that touches, engages with, and converts your audience

People don’t buy with their heads, they buy with their hearts.

The trouble is… Large Language Models are all about the “head”, and have no heart. Over-reliance on AI can lead to an unwelcome sameness in your messaging.

This is why you need more than just AI. You need to lead with Emotional Intelligence.

I offer virtual training for up to 8 team members per group

The training totals 6 hours, spread over four days, on Zoom.

Each session is a combination of instruction, examples, group discussions, Q&A, and an assignment.

The last session is for a final review.

More details…

Your instructor…

I’ve worked as a copywriter for over 35 years, and have been training digital writers for over 20.

My work has included running in-house seminars and training events for companies and organizations in North America and Europe.

For the last year I’ve been training freelance writers how to combine AI with Emotional Intelligence.

I’ve now expanded on that program to create a live training series for marketing groups within companies and organizations.

More details…